See FRESH the Movie! 

FRESH on tour

We're excited to announce the screening of FRESH across the United States!

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur's 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan's book, The Omnivore's Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

FRESH is a call to action; it means to inspire its viewers to positive change, not scare them into a terrified complacency.  As such, the majority of the screenings will be followed by a panel discussion with local representatives from the sustainable agriculture movement to answer questions that the audience might have with regards to what they can do to contribute to the momentum behind the movement.  We will bring chefs dedicated to using sustainably grown local foods to their menus, policy-makers who are working to impact the daily lives of those they serve and farmers who are facing incredible pressures from the major agriculture companies to dismiss sustainable practices on their farms in favor of cheaper, more destructive farming practices.

Please join us, not just as part of an audience, but as part of a movement to bring our food system back to its roots and back to a reality that works for everyone.


Check out our schedule of screenings:

Tickets selling fast!  Buy yours now!


Washington, DC, May 26th @ The Avalon BUY TICKETS HERE

Panel to follow screening:
Joel Salatin (Polyface Farms), Will Allen (Growing Power), Kathy Ozer (Executive Director of National Family Farm Coalition), Bernadine  Prince (founder of the FRESHFARM Markets) and Renee Catacalos (Editor in Chief of Edible Chesapeake).



New York City (Sponsored by Gustorganics), May 27th @ Cantor Film Center  BUY TICKETS HERE

Panel to follow screening:
Joel Salatin (Polyface Farms), Will Allen (Growing Power),
Dan Barber (Blue Hills, Stone Barn), Joan Gussow (Columbia University) and Jacquie Berger (Just Food).



Boston, May 28th @ Harvard University BUY TICKETS HERE

Panel to follow screening:
Joel Salatin (Polyface Farms), Will Allen (Growing Power), Henrietta Davis (Cambridge City Council), Michael Leviton (Lumiere Restaurant) and Theresa McCulla (Harvard's Food Literacy Project).

and many more . . .

FRESH in the news!


Fresh (documentary)
Reviewed by Elliot V. Kotek (from the 2009 Newport Beach Film Festival)

Directed by: Ana Sofia Joanes
Starring: Michael Pollan, George Naylor, Russ Kremer, David Ball, Prof. John Ikerd, Mr. & Mrs. Fox

FRESH IS AN IMPORTANT MOVIE.

"Pig pig pig... pig pig pig... Come on, pig." The opening words of Fresh sound more like a scene from Deliverance than a documentary about the case for, and the current state of, sustainable farming.

Fresh is the absolutely first-rate documentary from filmmaker Ana Sofia Joanes. It resonates even more loudly following the latest headlines that upwards of 68 (mostly young) people are dead today as a result of swine flu, while New Yorkers and New Zealanders shudder on the brink of what may be one of the scariest pandemics seen in a long while, eclipsing the death toll of the avian flu that sent the media and frequent flyers into a tailspin not too long ago.

READ MORE . . .

Visit FRESH's Website
Visit FRESHthemovie.com
to read more about the movie, read about the cast and watch a couple more videos including videos of Joel Salatin's farm in Virginia, or Will Allen's urban farm in Milwaukee.